Stavros Papagianneas

“Accuracy, Authenticity and Interest” was the slogan of Ivy Lee, one of the founding fathers of public relations, creator of the press release and pioneer in the field of crisis communications. Almost 100 years later, this slogan remains at the core of sustainable public relations. Though it takes long years to be built, an organizations’… » read more

Posted by Stavros Papagianneas

Between 2009 and 2011, Greece went from being seen as a full member of the eurozone to “Ground Zero” in the Nation Brand Index, the concept of measuring global perceptions of countries across several dimensions like culture, governance, people, exports, tourism, investment and immigration. The impact of the global financial crisis, in combination with deplorable… » read more

Posted by Stavros Papagianneas

In 2001, concerns about the competitiveness of Europe’s pharmaceutical industry led the European Commission to form a small, high-level group to investigate. The group, known as G10, chaired by two EU Commissioners and composed of major industry and governmental health stakeholders published its final report in May 2002. A few months ago, the European Federation… » read more

Posted by Stavros Papagianneas

Brussels, with its distinctly international flavor, famous historic monuments and memorable venues is one of the most cosmopolitan cities in Europe. As host of the EU institutions, hundreds of diplomatic missions, the NATO headquarters, thousands of non governmental organisations, lobbyists, press correspondents and multinational corporations, it is a unique world centre of political and economic… » read more

Posted by Stavros Papagianneas

Social media is a term used to indicate on-line technologies and practices for sharing information and opinions; building relationships and promoting discussions. They created a new age in communications and increased the role and responsibility of communication professionals. EU institutions are aware of the growing influence of digital and social media on citizens and organisations.… » read more

Posted by Stavros Papagianneas